Your Brand Matters…Probably Even More Than You Think
You know your brand matters. But here’s a study that suggest it might matter even more than you think. It was conducted at Stanford in 2003, and its purpose was to find out whether identification with...
View ArticleDo You Hear What I Hear?
Question: What organs do people use when the read? Answer: Their eyes, their brains…and their ears! When people read your letter, or tweet, or web post, (or blog!), they are very literally hearing what...
View ArticleSeven Words That Don’t Mean What You Think They Mean
Blogging, posting, tweeting, Tumbling, Pintering (is that a word yet?), Linking In… …as the list of “required” media on which an organization is expected to have a regular presence continues to...
View ArticleFive Ways to Give Thanks (All Year Long)
Thanksgiving week seems like a good time to review a few rules for making the most of your acknowledgement program. After all, nothing gratifies like gratitude. And nothing sets the stage for a future...
View ArticleSix Teaser Concepts That Really Work
The outer envelope of a direct mail package has only two jobs: One is to keep the contents from falling out. The other is to compel the reader to open it and see what those contents are. Getting the...
View ArticleFour Words Your Donors Want to Hear in 2013
Let’s start the New Year with a simple, but very important, contribution from the private sector. A recent blog by Jeff Haden, on the Inc. Magazine site (http://www.goo.gl/IdeIb), has a nice little...
View ArticleThe Farmer and the Miner
A farmer and a miner were arguing about whose job was more important to the welfare of their town. “Obviously my job is more important,” said the farmer. “I plant the seeds, grow and harvest the crops,...
View ArticlePremium Problems
It looks like the rest of the world is figuring out what fundraisers have known for years: premiums are not the answer to all your fundraising needs. One of the main problems with premiums is that they...
View ArticleClik here to view.
Holiday Campaigns Don’t End on January 1
The holidays are an important time for fundraising. But you shouldn’t leave your supporters high and dry once the season is over. People associate the New Year with self-reflection and improvement....
View ArticleHow to Read A Fundraising Letter
A fundraising letter (or e-mail, or any other direct communication) passes through a lot of hands before it reaches its intended audience. And everyone in the approval process has the opportunity to...
View Article
